Search Engine Optimization

Chris Behan founded an Internet marketing firm in 2006 in order to help companies develop and implement an Internet marketing strategy based primarily on organic, or natural, search engine optimization (SEO), which is the practice of populating a website with content that is useful and relevant to Internet users. The goal is to improve the chance that a potential customer will find the website when he or she conducts a search using Google, Yahoo, or Bing. A better position on the search engine results page (SERP) increases the likelihood that a user will visit that website – thereby creating lead-generating exposure to a company’s products or services.

Chris explains that organic SEO is achieved with a systematic approach that begins with a thorough site review to discover any design or navigation flaws that might inhibit traffic. Initial and ongoing statistical analysis shows how well a site shows up in search results. Next, a team of professional writers and editors research, write, and post to the site pages of content that are useful and relevant to the people expected to view it. The mathematical algorithm the search engines use to determine which sites rank high changes quite often, but one thing remains the same: Useful, original, well-written content is vital.

Business owners also will benefit from Chris’ clear, simple explanations of why these aspects of Internet marketing are important:

  • What has worked for other companies (and what does not work)
  • What has landed other companies in hot water with Google
  • Why content is important to Google and other search engines
  • Questions to ask Internet marketing firms to avoid being swindled
  • Much more

Chris believes that one of the most important aspects of SEO services is that all content is – and always will be – the property of the client, not of the Internet marketing firm. This embodies Chris’s philosophy of “client-side optimization,” which provides the client company protection from the kind of unscrupulous SEO practices that have left some business owners feeling betrayed and helpless after an unpleasant Internet marketing experience.