Internet Marketing’s Biggest Myths

In a straightforward and enlightening session, Chris exposes Internet marketing’s biggest myths using insight gained from 20 years of industry experience, along with surprisingly simple guidelines from Google itself. Using a common-sense approach, he’ll explain how businesses can decipher Internet marketing fact from fiction, and will clue listeners in on perhaps the biggest myth of all: that only industry bigwigs know the sought-after “secret” to effective marketing. Equipped with the right knowledge, every business owner can harness the power of online search and social media to help get their brand seen by the right audience.

Chris has been a player in the Internet marketing game since 1996 and currently runs campaigns for some of the largest companies in the country. He has come across virtually every misguided marketing strategy there is, and utilizes a no-nonsense approach to help business owners in various industries avoid falling for outdated, overly-complex, and potentially harmful tactics other “experts” with limited experience often push. Following the session, listeners will be able to directly apply Chris’ tips to their companies’ marketing efforts.