Online Reputation Management

Type your company’s name into a search engine. What pops up? Often, it is reviews of your products or services. And for some companies, they may not all be positive. With most consumers using a Google search prior to calling a business for their products or services, having a definitive online reputation management plan is a must for any company. In his sessions, Chris discusses how to properly leverage earned, owned and shared websites to proactively build a positive online presence to protect against potentially negative reviews, and how to appropriately respond to them should they arise. During his presentations, he holds no reservations and offers sound advice audiences can easily grasp – like his simple rule for responding to customers: kill them with kindness.

Chris started out working with search engines like Alta Vista and Dog Pile, search engines that other Internet marketing “experts” have never dealt with – and potentially never heard of. With 18+ years of experience in the industry, Chris weathered through all marketing trends and approaches and has learned the true best practices. It’s been said that what goes on the Internet stays forever, and while that may be true, Chris has learned how to effectively manage companies’ reputations online.