Paid Inclusion

We all know the saying: you gotta pay to play. However, most Internet marketing professionals don’t know the most effective methods of implementing paid inclusion promotion strategies like pay-per-click advertising and banner ads into their company’s marketing efforts. With his no-nonsense approach, Chris guides attendees of his sessions through the various pros and cons of paid inclusion marketing, and which strategies are most likely to create leads from today’s increasingly savvy consumers.

Chris began his career as an Internet marketing professional in 1996 at the dawn of the trade, when search engines like Inktomi, Dogpile and AltaVista reigned supreme. Thanks to his thorough understanding of the industry and unparalleled skill set gained from running campaigns for some of the largest companies in the country, Chris has the know-how to help any business owner stretch their marketing budget further. He’s seen what works and what doesn’t, and offers forthright information to listeners ready to hear sensible internet marketing advice – minus the fluff and fancy industry jargon.